What is the key difference between weighted moving average, simple moving average and the naive approaches to forecasting? Please, be concise.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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What is the key difference between weighted moving average, simple
moving average and the naive approaches to forecasting?
Please, be concise.
Transcribed Image Text:What is the key difference between weighted moving average, simple moving average and the naive approaches to forecasting? Please, be concise.
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