What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?
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What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?
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- How does information collected through online forms differ from site transaction logs? Which potentially provides a more complete consumer profile?What problems prevent more people from using online shopping?Suppose a car shopper's interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?
- What are the key objectives of Customer Relationship Management (CRM)?Do you think observing shoppers while they are shopping at retail outlets is compromising the privacy of the shopper? Or it is actually helping marketers in serving these customers better. Explain Briefly.In your opinion how can companies right touch in the context of e -marketing
- explain h ow has the surge in e-commerce shaped and altered the preferences of consumers?Imagine you wear eyeglasses and have just broken yourmlast pair of glasses. Would you purchase glasses from Warby Parker’s online store or go to a traditional retailer? Explain your answer.Why do we run into problems with online shopping?