Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creams and milk shakes. Which type of retailers are the Ice Shack ice cream stores?
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