What is converged retailing? Why have many retailers not adopted it yet?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
Problem 1LO
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What is converged retailing? Why have many retailers not adopted it yet?
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