What is AI? 2. What are the common benefits of AI technologies? 3. Why do we need AI? 4. What are the challenges and opportunities presented by AI?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ARTIFICIAL INTELLIGENCE AND HEALTHCARE IN SOUTH AFRICA: ETHICAL AND LEGAL
CHALLENGES.pdf by Anisha Amarat Jogi
 The Ethical Risks of AI.pdf by Emile Ormond
Ask questions to find out more about the topic.
The following are examples of questions that could be asked on the topic. Study the questions to
get some ideas on what to ask in your own research questions.
You may use the ideas of up to eight of abovementioned questions but rewrite them in your own words.
You must add two questions of your own, after you have studied the topic and resources.
1. What is AI?
2. What are the common benefits of AI technologies?
3. Why do we need AI?
4. What are the challenges and opportunities presented by AI?
5. What are the ethical issues relating to the use of AI?
6. How will AI change our short term and long-term future?
7. How does AI affect our everyday lives?
8. How can you apply AI in your everyday life?
9. What are the typical jobs related to AI?
10. How does AI differ from traditional computer programs?
11. What are some ethical considerations related to the use of AI in fields like healthcare, education,
or finance, and how can these be addressed?
12. How can AI be used to optimize business processes or improve customer experiences, and
what are some potential drawbacks or limitations?
13. What are some emerging trends in the field of AI, and how might these impact society in the
coming years?
14. What are some potential ethical concerns related to the development and deployment of AI
systems?
15. What are some of the risks associated with AI, such as job displacement or loss of privacy, and
how can these risks be mitigated?
16. How can we ensure that AI is developed and used in a way that respects human rights, such as
the right to privacy and freedom of expression?
17. What are some potential unintended consequences of AI, and how can we prevent or address
them?
18. How can we ensure that AI systems are transparent and accountable, and that their decision-
making processes are understandable and explainable?
19. What ethical considerations should be taken into account when using AI in sensitive areas such
as healthcare, criminal justice, or national security?
20. How can we ensure that the benefits of AI are distributed fairly and equitably, and that no one is
left behind?
21. What are some potential ethical issues related to the use of AI in warfare, and how can we
ensure that military applications of AI are consistent with international humanitarian law?
Learner Guidelines PAT Grade 11 – 2023
6
Step by step guidelines to complete the PAT
PHASE 1
1 Task 1 15 minutes
Create a suitable folder structure
1.1 Create a suitable folder structure on your computer in which to save your work. The main folder should consist
of subfolders to organise the work to be done in the different phases in an organised manner. Proposed folder
structure:
 Surname and Name Gr 11 PAT (Folder)
o Phase 1 (Folder)
 Sources saved in a subfolder
 Panning & Summary document (MS Word)
o Phase 2 (Folder)
 Original questionnaire
 Completed questionnaires saved in a subfolder
 Spreadsheet (MS Excel) document
 Database (MS Access) document
 Summary & Planning document (MS Word) – updated from phase 1
o Phase 3 (Folder)
 Website (HTML) to communicate the answers to your questions and your main findings
All documents created and information collected should be saved in suitable folders. Documents and folders
should have applicable file/folder names and be arranged in such a way for easy navigation to information
stored.
NB: It is your responsibility to ensure that you regularly make backup copies of all your work done!
1.2 Use a file of your choice for any possible hard copies of your PAT. This file needs to be handed in at the end of
each phase for evaluation.
Make sure that you include the following in this file:
 Summary of PAT marks and Declaration of Authentication by learner (Appendix A).
 PAT learner working document (planning and summary)
 Phase 1
Copies of sources used if you do not have an electronic copy available.
NB: DO NOT PRINT OUT any sources that are electronically available.
 Phase 2
Proof of completed questionnaires if they are not electronically available.
Note: It is advisable to store all documents electronically and not as hard copies.

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