Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫ Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion. Part 5: Implementation ⚫ Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions. Part 6: Evaluation ⚫ Using the concepts from the text, describe how you will evaluate your marketing strategy. Access the Assignment grading rubric located in the Course Resources area.

9.In the context of the web, what is a cookie? Whatis the benefit of cookies for online shoppers?

This section of your business plan will explain the goals and objectives you have for your business. Appendices Total revenue stream Industry Issues Ownership Split Executive Summary .e

Evaluate what are the need, want, demands if the delivero,s business through a job to be done. Reference key academic market theory and provide applied example (delivero) to demonstrate your insight

Please get to me soon.

For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low.   2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…

Briefly describe each of the following, and explain how it is used in technical analysis: a. Breadth of the market b. Short interest c. Odd-lot trading

1. Customers must make which of the following decisions regarding whether or not to buy: a. what to buy. b. whether to buy. c. when to buy. d. where to buy. e. Customers must make all of these decisions. 2. social classes do not tend to be among Whole Foods customers because of the higher prices for products. a. Lower b. Middle c. Upper d. Capitalist 3. When customers are shopping for themselves and their family, they are also shopping for their membership group. a. nonaspirational b. aspirational c. primary d. secondary 4. Customers' grocery buying decisions are impacted by their: а. age. b. gender. c. personality. d. family life cycle stage. e. All of these.