Tait (2018) states “The more customers interact and influence a company, the better it becomes at providing exactly what the customers want, and the more difficult it will be for a competitor to lure them away.” Imagine that you are the manager of a bakery that wants to increase its revenue by connecting better with customers. The bakery you run sells varieties of bread, cakes and desserts that are not easily available elsewhere. Discuss 10 basic rules that need to be implemented to create good customer  service.

Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 8. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?

Identify and describe a local or online store you often shop at. Include a picture if you like. Describe two ways the store uses behavioral economics to encourage you to spend more time, return frequently, and spend more money there. Cite at least one theory discussed in this course for each strategy identified. If you were a consultant for this store, suggest one way they could increase sales using behavioral economics concepts discussed in this course. (Optional: Suggest it to the owner. How do they respond?) Critique your past spending decisions at this store. Suggest a decision-making process that could guide you to spend more wisely there in the future.

When developing your business strategy and want to enter a new market, you alwaysanalyze the following business threats that might negatively impact your business? [more than one answer) a) New competitors in the marketb) New product in the market22, c)Customers' influenced) Your time management