Tait (2018) states “The more customers interact and influence a company, the better it becomes at providing exactly what the customers want, and the more difficult it will be for a competitor to lure them away.” Imagine that you are the manager of a bakery that wants to increase its revenue by connecting better with customers. The bakery you run sells varieties of bread, cakes and desserts that are not easily available elsewhere. Discuss 10 basic rules that need to be implemented to create good customer  service.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Tait (2018) states “The more customers interact and influence a company, the better it becomes at providing exactly what the customers want, and the more difficult it will be for a competitor to lure them away.”
Imagine that you are the manager of a bakery that wants to increase its revenue by connecting better with customers. The bakery you run sells varieties of bread, cakes and desserts that are not easily available elsewhere.


Discuss 10 basic rules that need to be implemented to create good customer 
service. 

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning