What factors accounted for Starbucks' success in the early 1990s and what was so compelling about its value proposition? What brand image did Starbucks develop during this period?

3. How do you evaluate Volvo's positioning strategy in terms of its focus on safety? Consider positioning statements and value propositions, evaluate Volvo's positioning strategy.

Critically discuss Uber’s solutions to dealing with THREE global challenge trendsmentioned above. Relevant information from the case should be included. Providerelevant references to the key theories and practices to support the discussion.Relevant examples of other companies in that industry should also be incorporated asa comparison.

What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple Inc. company? Which trends are likely to impact this company/brand?

Try to visit a video on youtube "How McDonald's Marketing Strategy Makes you Hungry" and answer this following question:  1. What is the Mission and Vision of the company?2. What is their business concept?3. What is their business scope?4. How they position their company's brand name?5. SWOT Analysis of MCDonalds 6. Why McDonalds still not changing their Tagline “I’m Lovin it” after so many years?

How do Nike's products compare to New Balance in term of choices, quality and price?

Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.  In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

Evaluate NASCAR’s branding strategy in relation to its overall marketing strategy. Could NASCAR have done anything differently to insulate itself against the economic downturn?