Select one: O a. pursuing a functional level strategy O b. thinking food was more profitable then coffee O c. leveraging business competencies O d. pursuing a vertical and related diversification O e. changing the overall strategy of their business

A successful consumer products company has been competing by being efficient and managing costs carefully. Now they have a new leadership team in place that wants the company to start making new, high-end, distinctive, products.    CATEGORY OLD Strategy NEW Strategy-         IMPORTANT RESOURCES / CAPABILITIES

Explain the 3 levels of hierarchy of strategy 1. Corporate Level 2. Business Level 3. Functional Level

Change in the status quo of any market component creates some degree of equilibrium, which means that there are likely to be customers somewhere who are being underserved, creating an opportunity for new business opportunities. Select one: True False         The Creating Phase is a creative activity where old strategies are used to envision and define businesses of the future.  Select one: True False         A _____________________  ____________________ is a market, product, technology, or business process that lies beyond a company’s current corporate strategy and business model. a. Strategic Frontier b. Strategic Plan c. Business Model  d. Discovery team