Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
Bartleby Related Questions Icon

Related questions

Question
What is the difference between qualitative and quantitative research, and in what situations might you use each type? Provide an example of a study that might use qualitative research methods and one that might use quantitative research methods.
Expert Solution
Check Mark
Step 1

Qualitative and quantitative research are two broad categories of research methods used in social science research.

 

Qualitative research is a research method that seeks to understand the subjective experiences, attitudes, and behaviors of individuals and groups through the collection of non-numerical data such as text, audio, or visual data. Qualitative research methods involve collecting data through methods such as interviews, focus groups, and observations, and analyzing this data using techniques such as content analysis or thematic analysis. Qualitative research is often used when the research question seeks to understand how or why something happens, or when exploring a new or complex phenomenon.

 

Quantitative research, on the other hand, is a research method that seeks to measure and analyze numerical data to make statistical inferences about a population. Quantitative research methods involve collecting data through structured methods such as surveys, experiments, or statistical modeling, and analyzing this data using techniques such as regression analysis or hypothesis testing. Quantitative research is often used when the research question seeks to measure the magnitude and direction of the relationship between variables, or when the research question requires testing of a hypothesis.

Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Text book image
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Text book image
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Text book image
Business in Action
Operations Management
ISBN:9780135198100
Author:BOVEE
Publisher:PEARSON CO
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.