What are the primary and supporting activities in a company's value chain? Please briefly explain these activities. (B) Are both primary and supporting activities a source of competitive advantage? Why or Why not

Marketing
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ISBN:9780357033791
Author:Pride, William M
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Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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(A) What are the primary and supporting activities in a company's value chain? Please briefly explain these activities.
(B) Are both primary and supporting activities a source of competitive advantage? Why or Why not?
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