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Q: Why it is important to study consumer behaviour?
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Q: 3. a. Discuss five characteristics of research.
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A: Positioning: Positioning refers to a marketing strategy that relates to how a company wishes to be…
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A: Every business goes through a life cycle and this cycle has 4 stages which are introduction, growth,…
Q: Identify ethical and international issues in marketing research.
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Q: How difficult is it to createsustainable competitive advantages?
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Q: Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics,…
A: In marketing, brand equity can be explained as the value of a brand in and of itself or the social…
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Q: Define strategic business units (SBUs).
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Q: What is meant by brick-and-mortar retailers?
A: Every company will create a distribution channel to move the goods from manufacturer to the…
Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…
A: The consumer purchase decision process is a sequence of steps which a consumer goes through during…
Q: State the importance of marketing ethics.
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A: All effective collaboration and teamwork require effective communication. A well-functioning…
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Q: What is the difference between defining a research problem and developing a hypothesis?
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Q: What are the primary concerns of business customers?
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Q: Explain how laws, government regulations, and self-regulatory agencies affect marketing activities.
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Q: How does marketing research in other countries differfrom marketing research in the United States?
A: The international researchers follow the go through the same phases as the domestic researchers from…
Q: Identify the stages of the business buying decision process. How is this decision process used when…
A: Understanding the consumer decision-making process is critical for any business, but eCommerce…
Q: Identify the importance of building customer relationships.
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A: In the given question, we have been hired as a business consultant and tasked to assist a local…
Q: What is marketing planning?
A: A marketing plan is a step-by-step guide to introducing and delivering your product or service to…
Q: Suggest the best communication channels for the following messages As part of a task force to…
A: Communication channels or marketing communication channels are mediums or methods through which a…
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Q: Describe the different types of approaches to marketingresearch, and indicate when each should be…
A: Market Research: Market research is defined as the process of doing direct customer research to…
Q: Discuss the basic elements of the marketing concept.Which businesses in your area use this…
A: In this continuously growing world, marketing plays a significant role for all organizations. It is…
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Q: What are the benefits of Price bundling?
A: The strategy for setting accurate pricing for the product is most crucial and critical part for…
Q: ital commerce
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Q: 3. We typically focus on firm from well-developed economies entering markets of less developed…
A: Yes, enterprises from developing countries have a chance in established markets like the United…
Q: What is the difference between superstores and super markets?
A: The place of products and service availability for end-consumers is known as the market. It has both…
Q: Differentiate between independent retailers and chain retailers.
A: Retailers fundamentally work after wholesalers where they make purchases either from producers or…
Q: How does nonstore retailing occur?
A: The retail industry is the oldest, but it is still a popular type of business. Traditional retailing…
Q: pend a little bit of time perusing Alibaba.com and looking at some samples of the things that are…
A: Transportation is one of the most important pillar of any commercial activity. A brick and mortor…
Q: How has the Internet facilitated the organizationalbuying process?
A: Buying- It is a term utilized to describe the acquisition of a product or service that is paid for…
Q: Assume that you are an Account Executive for a digital marketing agency. Complete this campaign…
A: A digital marketing agency is a resource that offers a wide range of marketing services in one…
Q: Discuss the impact of strategic alliances on international marketing strategies.
A: Strategic alliance is a particular agreement between two or more number of parties, companies or…
What are the factors that the promotion mix depends on?
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