Assume that you are an Account Executive for a digital marketing agency. Complete this campaign brief for your client on ‘How would you structure a Mobile campaign.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Assume that you are an Account Executive for a digital marketing agency. Complete this campaign brief for your client on ‘How would you structure a Mobile campaign.

Roots-Launch new, on-line customizable winter t-shirt to your summer customers. Create an Objective: What do we want to achieve with this campaign?  create a SMART criteria?

note by the student: pls create a smart criteria for the bolded sentences. pls help

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