Well water inc. wants to produce and sell a new flavored water in order to penetrate the market, the product will have to sell at 2.60 per 12 oz bottle the following data has been collected: Annual sales 50,000 bottles Projected selling and administrative costs 8,000 Desired profit 80,000 The target cost per bottle is _____ per bottle (2 decimal places)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Well water inc. wants to produce and sell a new flavored water in order to
penetrate the market, the product will have to sell at 2.60 per 12 oz bottle the
following data has been collected:


Annual sales 50,000 bottles
Projected selling and administrative costs 8,000
Desired profit 80,000
The target cost per bottle is _____ per bottle (2 decimal places)

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