Conduct some research about Nike's channel decisions: going with Amazon in 2017 and leaving Amazon in 2019. Evaluate their channel decisions with theories and concepts that you learned from your reading this week. What were the issues between Nike and Amazon? Do you think that more companies will leave Amazon like Nike?
Read the following two articles about Nike's channel decisions:
Nike Makes It Official: It Will Sell on Amazon and Instagram
Nike just the ‘tip of the iceberg’ of companies ditching Amazon and selling directly to consumers
Conduct some research about Nike's channel decisions: going with Amazon in 2017 and leaving Amazon in 2019. Evaluate their channel decisions with theories and concepts that you learned from your reading this week.
What were the issues between Nike and Amazon? Do you think that more companies will leave Amazon like Nike?
Update: I was notified that some of you could not access the article titled Nike Mke Makes it Official: It will Sell on Amazon and Instagram without signing up for a subscription plan. If that is the case for you, please read this article via Yahoo News:
https://www.yahoo.com/news/nike-makes-official-sell-amazon-154210132.html
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