Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what are decision support systems(DSSs)? How do business use them?
Expert Solution
Step 1: INTRODUCTION
Decision support systems
An electronic program used to assist decisions, assessments, and actions within a company or agency is known as a decision support system (DSS). Massive data sets are sorted through and processed by a DSS, which then compiles detailed information that may be utilized in decision-making and problem-solving. Target or projected revenue data, sales figures or historical sales data from many time periods, and other inventory or operations-related data are commonly used in a DSS.
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