Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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what are decision support systems(DSSs)? How do business use them?
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Step 1: INTRODUCTION

Decision support systems

An electronic program used to assist decisions, assessments, and actions within a company or agency is known as a decision support system (DSS). Massive data sets are sorted through and processed by a DSS, which then compiles detailed information that may be utilized in decision-making and problem-solving. Target or projected revenue data, sales figures or historical sales data from many time periods, and other inventory or operations-related data are commonly used in a DSS.

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