We have been using the term "business leader" all term. But what does being a leader really mean? What is the difference between leadership and management? Can you be both or are they mutually exclusive?
We have been using the term "business leader" all term. But what does being a leader really mean? What is the difference between leadership and management? Can you be both or are they mutually exclusive?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Leadership versus Management
We have been using the term "business leader" all term. But what does being a leader really mean? What is the difference between leadership and management? Can you be both or are they mutually exclusive?
Tip - keep your answer within the context of Marketing.
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