FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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V.L. Wu and​ Company, a manufacturer of quality handmade walnut​ bowls, has had a steady growth in sales for the past 5 years.​ However, increased competition has led Mr.
Wu​,the​ president, to believe that an aggressive marketing campaign will be necessary next year to maintain the​ company's present growth. To prepare for next​ year's marketing​ campaign, the​ company's controller has prepared and presented Mr. Wu with the following data for the current​ year,
2014​:
 
Variable cost (per bowl)
Direct materials
$3.00
Direct manufacturing labor
7.50
 
Variable overhead (manufacturing, marketing, distribution and customer service)
3.30
Total variable cost per bowl
$13.80
Fixed costs
 
Manufacturing
$12,000
Marketing, distribution, and customer service
214,800
Total fixed costs
$226,800
Selling price
$30.00
Expected sales, 19,500 units
$585,000
Income tax rate
40%
 
Requirement 3.
Mr. Wu has set the revenue target for
2015 at a level of $690,000 ​(or 23,000
​bowls). He believes an additional marketing cost of
$19,440 for advertising in
2015​, with all other costs remaining​constant, will be necessary to attain the revenue target. What is the net income for
2015 if the additional $19,440 is spent and the revenue target is​ met?
 
The target net income for 2015?

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