Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Based on the company's vision statements such as Walmart, Starbucks,Apple, CNN, Netflix and Airbnb which of these companies would you want to work? Whose visions would turn you away? Why? How do you explain your preferences and dislikes with regard to these visions?
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