In terms of product differentiation, why does Taco Bell test market its new products for months before deciding whether to introduce them in a wider area?
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In terms of product differentiation, why does Taco Bell test market its new products for months before deciding whether to introduce them in a wider area?
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- What is “Chasm”? Describe the most effective ways to cross the chasm when introduction new product in the market with examples.Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.Why Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?
- Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?Explain what product differentiation means and how it is used? In what market structures is it useful? Why?What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach.
- Explain, in detail, with the help of any example from FMCG/Automobile/Consumer Durable industry, marketing strategies to be adopted for maturity stage of Product Life Cycle(PLC). Explain Briefly.Choose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?If you are the brand manager of Nokia Mobile phone, what would be the strategies adopted byyou for brand repositioning?
- what is market mix. why is it important when launching a new product from an exsisting company. What? Who? Where? When? Why? How? ( market mix for a new product at an exsisting company :) )(b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.For Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.