
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Transcribed Image Text:Use the following information to answer the next 4 questions:
Burger Doodle, the incumbent firm, wishes to set a limit price of $8 (rather
than the profit-maximizing profit of $12) to prevent Designer Burger from
entering its profitable market. The game tree below shows the payoffs for
various decisions. Burger Doodle makes its pricing decision, then Designer
Burger decides whether to enter or stay out of the market. If Designer
Burger chooses to enter the market, then Burger Doodle may or may not
decide to accommodate Designer's entry by changing its initial price to the
Nash equilibrium price of $10.
B. Doodle
P-$12
Designer B., B. Doodle
P-58
-$40,000, $75.000
Enter
B. Doodle
PN-$10
$25,000, $96,000
Designer B.
Stay out
0.
$125,000
P-$12
$95,000, $100,000
Enter
B. Doodle
PN-$10
$25,000, $101,000
Designer B.
Stay out
0. $165.000
Question 12
In order for Burger Doodle to successfully implement a limit pricing strategy
for entry deterrence, it must be able to
a) convince Designer Burger that it will set the Nash price of $10 should Designer Burger decide to
stay out of the market.
b) convince Designer Burger that it will set the Nash price of $10 should Designer Burger decide to
enter the market.
c) make a credible commitment to maintain its initial price should Designer Burger decide to enter
the market.
d) make a credible promise to price its burgers at $12.
e) make a credible threat to lower its price to $8 should Designer Burger decide to enter the market.
Question 13
If the condition in the prior question is met, Burger Doodle will set its price
equal to $ and it will earn $ of profit, while Designer Burger will
earn $of profit.
a) 8; 125,000; 0
b) 8; 75,000; -40,000
c) 10; 101,000; 25,000
d) 10; 96,000; 25,000
e) 12; 165,000; 0
Question 14
If the condition in Q12 is NOT met, Burger Doodle will set price equal to
$ at decision node 3 and it will earn $_ of profit, while Designer
Burger will earn $ _____ of profit.
a) 8; 125,000; 0
b) 8; 75,000; -40,000
c) 10; 101,000; 25,000
d) 10; 96,000; 25,000
e) 12; 165,000; 0
Question 15
If the condition in Q12 is NOT met, Burger Doodle will set price equal to
$at decision node 1 and the outcome (is, is not) a Nash equilibrium.
a) 8; is
b) 8; is not
c) 12; is
d) 12; is not
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