Use the Customer Interview Plan template to put together a plan for testing those assumptions through a customer interview. STEP 1: Customer Interview Plan123450My Assumed Value to My CustomersCustomers are interested inusing handmade soaps as opposedto commercially available ones.Customers have dry skin duringwinter that needs moisturizing.Women are the primary targetmarket for my handmade soaps.Customers are willing to pay apremium price for handmadesoaps.Customers would prefer to buyfrom a local artisan rather thana large corporation.Customers find my soap packagingand branding appealing.How I Will Use Market Research toTest This Assumption

Here's a template for a customer interview plan to test assumptions: I. Introduction A. Purpose of…

Answered: Use the Customer Interview Plan…

Use the Customer Interview Plan template to put together a plan for testing those assumptions through a customer interview.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Use the Customer Interview Plan template to put together a plan for testing those assumptions through a customer interview.

STEP 1: Customer Interview Plan
1
2
3
4
50
My Assumed Value to My Customers
Customers are interested in
using handmade soaps as opposed
to commercially available ones.
Customers have dry skin during
winter that needs moisturizing.
Women are the primary target
market for my handmade soaps.
Customers are willing to pay a
premium price for handmade
soaps.
Customers would prefer to buy
from a local artisan rather than
a large corporation.
Customers find my soap packaging
and branding appealing.
How I Will Use Market Research to
Test This Assumption

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