Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept:
a. Looking Glass Self
b. Symbolic Self
c. Ideal Self
d. Real Self
e. Extended Self
SAVE
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