Differentiate between the following as used in the business research methodsa) Open ended and close ended questions b) Qualitative and Quantitative research
Differentiate between the following as used in the business research methodsa) Open ended and close ended questions b) Qualitative and Quantitative research
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Differentiate between the following as used in the business research methods
a) Open ended and close ended questions
b) Qualitative and Quantitative research
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