Differentiate between the following as used in the business research methodsa) Open ended and close ended questions b) Qualitative and Quantitative research

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Differentiate between the following as used in the business research methods
a) Open ended and close ended questions 
b) Qualitative and Quantitative research 

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