(a) Under the Australian Consumer Law (ACL), what is misleading and deceptive conduct and how does it differ from puffery?(b) Provide two real-world examples of puffery that wouldn't be a breach of ACL:

Under Australian consumer law, misleading and deceptive conduct refers to any action or intent that…

Answered: Under the Australian Consumer Law…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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