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Ethical issues – Corporate Social Responsibility and Self-Regulation of Advertising
It can be difficult to determine when an ad is misleading and, therefore, only the most abuses are acted upon by the government. In an effort to raise the level of professionalism in advertising and foster public confidence, Advertising Standards Canada (ASC), an industry body form in the 1960s, developed the Canadian Code of Advertising Standards. The code goes far beyond inaccurate or misleading ads, and addresses advertisements that target children, contain violence, play fears, or offend public decency. The voluntary code of conduct is widely adopted by advertisers, advertising agencies, and the media. A dispute resolution process is also available to resolve consumer and competitor complaints.
How does compliance with the Canadian Code of Advertising Standards promote corporate social responsibility?
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