U.S.-based Torgo Software Company is preparing to go global by opening an overseas call center, tech support, and technology solutions operations. The CEO of the company thinks that Sri Lanka has what the company needs due to its inexpensive, educated, and relatively untapped labor market. Which of the following, if true, would best support the CEO’s position that Sri Lanka will be able to effectively meet Torgo’s customer service needs? A) Torgo’s competitors have offshore operations and these companies have not contracted with any Sri Lankan workers. B) Torgo cannot afford to use customer service call centers based in the United States. C) Sri Lanka operates many call centers during the local night hours. D) Sri Lanka is subject to periodic political and ethnic strife. E) Sri Lanka has severe and sometimes destructive typhoons every few years.

U.S.-based Torgo Software Company is preparing to go global by opening an overseas call center, tech support, and technology solutions operations. The CEO of the company thinks that Sri Lanka has what the company needs due to its inexpensive, educated, and relatively untapped labor market. Which of the following, if true, would best support the CEO’s position that Sri Lanka will be able to effectively meet Torgo’s customer service needs? A) Torgo’s competitors have offshore operations and these companies have not contracted with any Sri Lankan workers. B) Torgo cannot afford to use customer service call centers based in the United States. C) Sri Lanka operates many call centers during the local night hours. D) Sri Lanka is subject to periodic political and ethnic strife. E) Sri Lanka has severe and sometimes destructive typhoons every few years.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter8: Business Markets And Buying Behavior

Section8.2: General Electric Goes Social To Reach Business Buyers

Problem 2C

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