true or false Risk assessment is not considered to be a success factor in new product development.

Risk Management is not Risk Elimination". What does this mean? Do you agree or disagree with the statement? Defend your answer. Note: This is not a yes/no question.

Providing security for Very Important Persons (VIPS)-range from government officials to movie stars- when they appear in public, typically means deploying protective barriers such a concrete walls or Plexiglass shields.A new product aims to replace these obstructive protection devices. IBIS Technologies, a threeyear-old company based in Butler, California, has developed an Instantaneous Personal Protection System (IPPS). The IPPS is a cross between an aircraft ejection seat and a car air bag. In less time than a car can register the sound of gunfire, the IPPS surrounds the intended victim with a bullet proof shield. This new security device can sit on the floor next to the VIP or terrorist target, or it can be used a security guard in a busy lobby, disguised as a set of decorative planters. How does IPPS work? A radar sensor detects incoming objects (such as bullets, knives or missiles) and triggers an inflated air bag. The bullet-proof material traps the projectile like a baseball…

Product life cycles are getting shorter and shorter.  Technology is obviously a major contributor to this phenomenon.  The question also arises as to whether or not a company should become involved in new product development.  Discuss a few of the major considerations/concepts that a company should embrace as it analyzes the impacts of technology and product development on its markets.