Through streaming video services what should Youtube do to rebrand and reposition their marketing to stay revelant and compete with other video streaming competitors?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Through streaming video services what should Youtube do to rebrand and reposition their marketing to stay revelant and compete with other video streaming competitors?

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Step 1: Define background related to marketing strategies

Marketing strategies play an essential role in building the customer base, attracting the attention of the customers, getting indulged in conversations and so on. It is important to use the right marketing strategy in order to deal with several problems or threats. There are several players in the industry and it is important to maintain a competitive edge. With the advancement in technology, several new players are dominating the online streaming industry. These players bring new content and generate the interest of the audience in the content. Monthly or yearly subscriptions are purchased by the viewers in order to enjoy the latest content. 

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