Answered: Explain what social commerce is and why…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

According to analysts, the Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity. How will this expansion impact the way businesses engage with their customers in the future?
In the last several years, e-commerce has exploded in popularity. What are the main causes of this pattern? Is this going to keep going? Is there any reason to believe that?
What benefits specifically come with doing business online?
How will the internet affect the retail, video, music, and clothing industries?
What will students gain by studying marketing and market in a digital world and the learning and skills ?
Explain the concept of social CRM and its significance in the modern business landscape.
You are the future and will be shaping the direction of the world to come. The last twenty years have seen huge changes in how marketing and consumer behavior works both in terms of business to consumer and business to business. Digital transformation of economic, institutional and societal systems and technological advances are driving this. As marketers, you need to understand this and how to build effective strategies and tactics to succeed. Please weigh in with your thoughts on one of these issues. - How has technology changed consumer behavior? What have marketers had to do to adapt to changing consumer behavior? -What emerging or future technologies might change consumer behavior and marketing? Can you give any examples of how businesses have engaged technology already? -What are the similarities or differences in Business to Business behavior and consumer behavior in this new era? Can you give an example? -How is “classic” marketing different or the same as marketing in this…
roles of public relations in corporate philanthropy.
What are the effects of the digital revolution on general consumer behavior and discuss the development of the marketing concept.. What are the role of ethics in marketing?

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Explain what social commerce is and why it is so popular.