Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- In the last several years, e-commerce has exploded in popularity. What are the main causes of this pattern? Is this going to keep going? Is there any reason to believe that?arrow_forwardWhat benefits specifically come with doing business online?arrow_forwardYou are the future and will be shaping the direction of the world to come. The last twenty years have seen huge changes in how marketing and consumer behavior works both in terms of business to consumer and business to business. Digital transformation of economic, institutional and societal systems and technological advances are driving this. As marketers, you need to understand this and how to build effective strategies and tactics to succeed. Please weigh in with your thoughts on one of these issues. - How has technology changed consumer behavior? What have marketers had to do to adapt to changing consumer behavior? -What emerging or future technologies might change consumer behavior and marketing? Can you give any examples of how businesses have engaged technology already? -What are the similarities or differences in Business to Business behavior and consumer behavior in this new era? Can you give an example? -How is “classic” marketing different or the same as marketing in this…arrow_forward
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