Answered: This study aims to analyze the…

This study aims to analyze the attributes associated with the utilization of the Internet for electronic business (e-business) that contribute to the provision of additional value?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Properties of different architectures

Software architectures are the blueprint of a software system. They consist of all components involved in a system, relations between various components, the environment of operation, and the principle used in designing the software. In other words, software architecture shows the organization of different software structures and helps understand their behavior.

Question

This study aims to analyze the attributes associated with the utilization of the Internet for electronic business (e-business) that contribute to the provision of additional value?

Subfield of marketing that covers the promotion, selling, digital information, and communication for the online trading of products and services. The study of e-business helps in understanding the online market place, its growth, and consumer needs on web and web-based applications.

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Step 1: Analyzing Attributes for Enhanced Value in E-Business

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Step 2: Leveraging the Internet for Enhanced Value Creation

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