This section will provide an analysis of the impact of the digital economy, specifically mobile commerce, on Disney World's operational strategies, leading to a significant transformation in its business practices?

This section will provide an analysis of the impact of the digital economy, specifically mobile commerce, on Disney World's operational strategies, leading to a significant transformation in its business practices?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.

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