Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
Bartleby Related Questions Icon

Related questions

bartleby

Concept explainers

Question

This page is related to Transportation and freight forwarding

Project two

Dalia, the CEO of ExpressMove, a 3PL, provides trucking-based transportation services as well as warehousing and distribution centres. The main focus of her company is on providing freight management and contract logistics. However, ExpressMove is a 3PL that does not own assets, so the managed services are provided by other providers. According to Dalia, the core competence of ExpressMove is in innovation, tech, people, and building and managing great relationship with both suppliers and customers.

Dalia is considering a move to 4PL to serve a select set of customers. She has supply chain planning service in mind. This would be added to the more traditional services they are offering as a 3PL such as transportation and contract logistics. She believes that the next logical step for her company, given her track-record with the great customer service they are offering, would be towards a more consultation role, more planning and advisory, so to speak.

They initially started to talk with one of their long-term customers, Rene Inc., a textile manufacturer. Rene Inc. produces textiles for vendors, retailers, and fashion designers all around the world. Rene Inc. maintains a network of “cross-docking centres” to help with their operations. They use them to deliver orders to stores. They are using several 3PLs to make these operations happen, and to manage the facilities under their control, ExpressMove is their favourite. That is why ExpressMove gets the largest chunk of Rene Inc.’s business.

So, Dalia called San, Rene Inc.’s SVP, to discuss the issue. San’s initial response was that the idea sounded interesting, but San couldn’t see how ExpressMove could be both a 3PL and a 4PL to Rene Inc.

Therefore, now Dalia wonders if she should approach Rene Inc. to pitch the proposal of being their 3PL and add a 4PL-based dimension to this all, to advise and to plan services.

Questions

  1. Should Dalia’s company engage in a 4PL-based advisory and planning services to Rene Inc.?
  2. What would the advantages and disadvantages to having ExpressMove become involved in an advisory and planning capacity with Rene Inc.?
  3. Assume that San accepts Dalia’s proposal, regarding the current freight management and contract logistics at Rene Inc., what are some of the potential future complications that the new arrangement might cause?
Expert Solution
Check Mark
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning