Were you familiar with the DRIs prior to reading this chapter? Do you think most Americans are familiar with them? Are the DRIs valuable to the average consumer? Why or why not?

Evaluate the role of celebrities in marketing and identify the implications for marketers and consumers. Support your essay with appropriate examples.

When it comes to MMF, how familiar are you with it?

Which type of income is of particular interest to marketers? Why?

Viewing yourself as part of a natural open system, how wasteful are you? What are the broader environmental implications of your consumption habits?

In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?

Why are loyalty programs popular?

Why do you think having a product that simply works doesn't always translate to consumer acceptance?

Are new technological devices or products designed for younger adults or older adults?  What features of these items support your point of view?  What changes could you make to make this product more suitable for older adults? Please respond to the above questions in more than 5 sentences.

Discuss why the 3 economic areas of consumers inflation, income and recession are of greatest concern to most marketer's?