Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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There are many different companies that produce cell phones. All of the phones are slightly different, but they all achieve the same primary goal. What does this show us about technology?

There can be many different design solutions to address a single problem.
 
Science can help develop technology, but technology cannot help improve science.
 
The design process is flawed, since there should only be one type of phone everyone uses.
 
Once a technological solution is developed, we can stop looking for a new solution.
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