Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The Strategic Plan for TUDublin, in very simple terms, aims to embed the Sustainable
Development Goals (SDGs) in our learning and in doing so contribute to the creation of well
informed and proactive graduates who will lead in creating a sustainable future for our planet.
Considering how you might further this theme of helping the planet you are to critically review
a number of (at least 3) newspapers for a specific day and try to find a potential business
opportunity within or extrapolated from the stories contained within the newspapers. You are
free to focus this on a for-profit, a social or a community venture basis as you see fit. If the idea
could be developed for more than one of these please make your focus clear. Include the
newspaper articles as part of your submission.
Effectively you are being asked to find and clearly define a great problem to solve and a potential
solution. You must explain clearly why this is an important problem to solve and once you are
happy with your potential business opportunity you must consider how you might implement it
and actually capture the potential value that you think it presents.

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