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Business

Marketing

the

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

In Des Moines, Iowa, 17 stores specializing in selling the same quality and brand of wheat products are located on one street. A store cannot charge more than the going-rate price without the risk of losing business to the other competitors. What type of market is this?

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