Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In Des Moines, Iowa, 17 stores specializing in selling the same quality and brand of wheat products are located on one street. A store cannot charge more than the going-rate price without the risk of losing business to the other competitors. What type of market is this?
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