Imagine you are an analyst working for the Super Store Corporation. Your boss Sylvia is the VP of Sales and she is conducting a review of the company discount policy. As research for her review, she has asked you to perform an exploratory analysis of the Super Store discount data. Specifically, Sylvia has asked you to investigate if there is a relationship between discounted sales and profit, and how much the company is profiting or losing based on discounted sales. She also wants to see if there are opportunities for efficiencies with respect to how discounts are handled. Perhaps certain customers are receiving more discounts than other customers. Perhaps certain product categories or product segments are receiving more discounts than others. Sylvia has given you wide latitude to explore this question however you see fit, and will ultimately make a recommendation to the board of directors based on your findings. Sylvia will have only 5-7 minutes to present to board members, and she knows that her board members don't understand the minutiae of the business and prefer quickly hearing only the top-level facts. She also knows the room the presentation will be held in is large, meaning the visualization will be viewed from a great distance across the room. Please consult the Persona document included in this project for specific requirements of this audience. Based on the above, create a design checklist to guide your exploration of the data and your design decisions for the final deliverables.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Imagine you are an analyst working for the Super Store Corporation. Your boss Sylvia is the VP of Sales and she is conducting a review of the company discount policy. As research for her review, she has asked you to perform an exploratory analysis of the Super Store discount data. Specifically, Sylvia has asked you to investigate if there is a relationship between discounted sales and profit, and how much the company is profiting or losing based on discounted sales. She also wants to see if there are opportunities for efficiencies with respect to how discounts are handled. Perhaps certain customers are receiving more discounts than other customers. Perhaps certain product categories or product segments are receiving more discounts than others. Sylvia has given you wide latitude to explore this question however you see fit, and will ultimately make a recommendation to the board of directors based on your findings. Sylvia will have only 5-7 minutes to present to board members, and she knows that her board members don't understand the minutiae of the business and prefer quickly hearing only the top-level facts. She also knows the room the presentation will be held in is large, meaning the visualization will be viewed from a great distance across the room. Please consult the Persona document included in this project for specific requirements of this audience. Based on the above, create a design checklist to guide your exploration of the data and your design decisions for the final deliverables.

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