The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:Television Radio Online150,000 17,000 35,000$1,500 $250 $50011ConstraintAudience per advertisementCost per advertisementMaximum media usageAdvertisement AlternativesTo ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.(a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0".No of commercialmessagesTelevisionRadioOnline12TelevisionRadioOnlineWhat is the allocation of the budget among the three media?Advertisement Alternatives Budget Allocation$$18$What is the total audience reached?(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number.Increase in audience coverage of approximately

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Answered: The Westchester Chamber of Commerce…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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1 - Product advertising is often used to stimulate demand directly. TrueFalse
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create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.
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