Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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  1. You are the Chief Privacy Officer of a midsized manufacturing company, with sales of more than
    Php250 million per year and almost Php50 million from online sales. You have been challenged by
    the vice president of sales to change the company’s website data privacy policy from an opt-in policy
    to an opt-out policy and allow the sale of customer data to other companies. The vice president has
    estimated that this change would bring in at least Php5 million per year in added revenue with little
    additional expense. How would you respond to this request?
  2. Do you think that people are more cautious with the use of information now that the Data Privacy
    Act is in place in the Philippines? Explain your answer
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