The Starbucks Unicorn Frappuccino and the Concept of Stunt Food Case Did Starbucks implement the Unicorn Frappuccino correctly?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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The Starbucks Unicorn Frappuccino and the Concept of Stunt Food Case Did Starbucks implement the Unicorn Frappuccino correctly? Explain your answer.
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