Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- What do off-price retailers need to do to compete against other formats in the future?
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- Choose three different online retailers and highlight two examples of differentiation in each.arrow_forwardDiscuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?arrow_forwardSelect a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?arrow_forward
- Compare and contrast the Product Life Cycle with the Wheel of Retail hypothesis. Describe how we classify retailers. Explain how retailers can create an image in the marketplace, both on-ground and online.arrow_forwardExplain why it is that such a large percentage of retail sales still take place in physical brick-and-mortar stores as opposed to online.arrow_forwardMoving into the future, what effect is online retailing likely to haveon the oversupply of retail store space in the United States?arrow_forward
- Is there any evidence showing firms that emphasize the Internet channel are being hurt in the retail channel and vice versa?arrow_forwardHow do wholesalers add value to the distribution process for manufacturers and retailers?arrow_forwardExplain why nonstore retailing is on the rise, and list the advantages of its different forms?arrow_forward
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