The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business.

Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisement

How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?

In a study, causation can be best established by:   A) considering a single explanation. B) evaluating the methodologies used. C) accounting for competing explanations. D) analyzing the scope of the study.

Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching whether listening to podcasts makes people more likely to purchase subscriptions to an online nutritional supplement service. You are researching the possibilities for a new type of kettle aimed at millennials. You are researching the ways in which people purchase…

Write a few short paragraphs that showcases the unique and exciting opportunities for brand partnerships within the entertainment industry. Your target audience is potential brand collaborators seeking innovative and engaging avenues to connect with their audience. Remember to keep the content concise, persuasive, and tailored to the needs and interests of potential brand partners in the entertainment sector. (Write at least 5 specific examples of creative opportunities).

Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.

Explain to your friend the importance of building consistency in marketing communication of her gym's marketing communication using the consistency triangle.

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

120- Which of the following is not an advantage a firm receives from having a high market share? A- Economies of scale in production and distribution B- Grater brand recognition C- Less competitors D- Greater bargaining power with suppliers