ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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The profitability of the leading cola syrup manufacturers PepsiCo and Coca-Cola and of the bottlers in the cola business is very different. PepsiCo and
Coca-Cola enjoy an 81 percent operating profit as a percentage of sales; bottlers experience only a 15 percent operating profit as a percentage of
sales.
Which of the following statements explains why the cola syrup manufacturing business is potentially so profitable relative to the bottling
business? Check all that apply.
High capital costs mean that the bottling industry has considerable barriers to entry.
PepsiCo and Coca-Cola together make up the great majority of the market.
Bottlers have unique suppliers (Pepsi and Coke) while the manufacturers buy their inputs from numerous vendors.
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Transcribed Image Text:The profitability of the leading cola syrup manufacturers PepsiCo and Coca-Cola and of the bottlers in the cola business is very different. PepsiCo and Coca-Cola enjoy an 81 percent operating profit as a percentage of sales; bottlers experience only a 15 percent operating profit as a percentage of sales. Which of the following statements explains why the cola syrup manufacturing business is potentially so profitable relative to the bottling business? Check all that apply. High capital costs mean that the bottling industry has considerable barriers to entry. PepsiCo and Coca-Cola together make up the great majority of the market. Bottlers have unique suppliers (Pepsi and Coke) while the manufacturers buy their inputs from numerous vendors.
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