n its ability to serve its mission and achieve above average profits in the profit sector or to create value in the not-for-profit sector. However, there are several ways that stakeholder management differs between the for-profit and notfor-profit organisations

Every organization relies on its own unique bundle of organisational stakeholders . Each one of the relationships between the organisation and its stakeholders is influential in its ability to serve its mission and achieve above average profits in the profit sector or to create value in the not-for-profit sector. However, there are several ways that stakeholder management differs between the for-profit and notfor-profit organisations. It is easy to think of a for-profit firm that has product market stakeholders, such as customers, who can add or subtract their support by their decision of whether or not to purchase the firm’s products or services. But to
know who is are the customer for a not-for-profit, and are the categories of
product, market, organization, and capital market stakeholders might be
challenging to obtain the needed information.

1. Decide on ONE not-for profit organisation either local or international
based. Write a detailed information regarding the chosen not-for –profit
organisation as history, founders, activities, vision, mission, goals,
objectives and determine three (3) key strategic initiatives of this not-forprofit organisation chosen.

2. Perform a macro environmental analysis, and list all known or expected
stakeholders for the organisation chosen.