The primary input to customer based brand eguity comes from marketing activities related to the brand. Critically discuss how pricing,distribution, communication, and product Strategies Can build brand Subject: brand management from marketing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The primary input to customer based brand eguity comes from marketing activities related

to the brand. Critically discuss how pricing,distribution, communication, and product

Strategies Can build brand

Subject: brand management from marketing

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