ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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A pizza company runs its business in a franchisee mode and has decided to conduct a $1
promotion for its double cheese supreme pizza. However, the Franchisee Association is unhappy
and has filed a lawsuit alleging that the $1 promotion forces the franchisees to sell the pizza with
at least a 10-cent loss. The association says that the $1 pizza typically costs at least $1.10 which
includes about 55 cents for the cost of the meat, pizza base, cheese and toppings. The rest
typically covers expenses such as rent, royalties, and worker wages.
The pizza company, however, justified the promotion by saying that the $1 double cheese supreme
pizza will increase restaurant visits by as much as 20 per cent. But industry analysts say that as
much as half of the gain recorded from increased traffic could be lost because customers are
spending less when they ordered food.
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Transcribed Image Text:A pizza company runs its business in a franchisee mode and has decided to conduct a $1 promotion for its double cheese supreme pizza. However, the Franchisee Association is unhappy and has filed a lawsuit alleging that the $1 promotion forces the franchisees to sell the pizza with at least a 10-cent loss. The association says that the $1 pizza typically costs at least $1.10 which includes about 55 cents for the cost of the meat, pizza base, cheese and toppings. The rest typically covers expenses such as rent, royalties, and worker wages. The pizza company, however, justified the promotion by saying that the $1 double cheese supreme pizza will increase restaurant visits by as much as 20 per cent. But industry analysts say that as much as half of the gain recorded from increased traffic could be lost because customers are spending less when they ordered food.
The Pizza company's franchisees pay a royalty to the company that is typically equal to 4.5% of the
revenues of the restaurant.
Using your learnings from the managerial economics course, analyze the case and answer the
following in detail --
• Do you support the idea that the pizza company's franchises are losing money by selling
$1 double cheese supreme pizza? What factors need to be considered in making this
decision?
*** are the relevant costs to a franchise for selling a double cheese supreme pizza? (
.
• Do you think that the goals of the pizza company and the franchises are different? If so, is
there a problem with the misalignment of incentives? Can this be resolved?
expand button
Transcribed Image Text:The Pizza company's franchisees pay a royalty to the company that is typically equal to 4.5% of the revenues of the restaurant. Using your learnings from the managerial economics course, analyze the case and answer the following in detail -- • Do you support the idea that the pizza company's franchises are losing money by selling $1 double cheese supreme pizza? What factors need to be considered in making this decision? *** are the relevant costs to a franchise for selling a double cheese supreme pizza? ( . • Do you think that the goals of the pizza company and the franchises are different? If so, is there a problem with the misalignment of incentives? Can this be resolved?
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