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The Pickle Barrel has separate departments in its operation that are designed to turn raw cucumbers into relishes, brine-cured pickles, and fresh-packed pickles. The Pickle Barrel is using ________ departmentalization. Question 12 options: A) geography B) product C) function D) customer E) process

The Pickle Barrel has separate departments in its operation that are designed to turn raw cucumbers into relishes, brine-cured pickles, and fresh-packed pickles. The Pickle Barrel is using ________ departmentalization. Question 12 options: A) geography B) product C) function D) customer E) process

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Pickle Barrel has separate departments in its operation that are designed to turn raw cucumbers into relishes, brine-cured pickles, and fresh-packed pickles. The Pickle Barrel is using ________ departmentalization.

 

Question 12 options:

 

A) 

geography
 

B) 

product
 

C) 

function
 

D) 

customer
 

E) 

process
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