Explain the target marketing process and state why marketers tend to choose the target marketing process as against mass marketing and mass customization

Q: Explain the major components of branding, including brand types, branding strategies, and brand…

A: Branding- It is endowing services and products with the power of the brand. Branding is the…

Q: Discuss the factors that could contribute to the failure of your product. How will you define…

A: Every company will create services and products to solve the problems of consumers. If the product…

Q: How do you conduct a "DEPEST Analysis" for the macro-environment?  Discuss your answer.

A: Macroeconomic factors affect companies that rely heavily on global economic health. Industries that…

Q: State the areas of management specialization.

A: Marketing Management refers to planning, organizing, and directing the activities of the marketing…

Q: What do consumer innovators and laggards have in common?

A: Consumer innovators are much more interested than any adopter class in the market segments they are…

Q: Why do buyers involved in straight rebuy purchases require less information than those making…

A: The straight rebuy is regarded as one of the most dependable and convenient purchasing situations in…

Q: Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a…

A: Ans. Introduction SWOT analysis is an essential preparation and vital administration strategy used…

Q: According to the New Haven 2021 Top Choice Awards, El Cortex Mexican Kitchen and Tequila Bar was…

A: Cialdini's 6 Weapons of influence - Robert Cialdini’s book titled "Influence: The Psychology of…

Q: Describe the three general categories of franchising arrangements.

A: Franchising is a business arrangement in which the franchisor (one party) grants or licences certain…

Q: critically analyse how the advertisement uses persuasive techniques

A: Persuasion is utilized in a variety of scenarios, from sales negotiations to arranging weekend plans…

Q: Using the international strategy discuss what Toyota did that sustained their international brand.…

A: Ans. Introduction Toyota's prosperity both on the Japanese market and internationalmarket because of…

Q: Examine various forms of global organizational structures

A: The values, expectations, and practices that guide and inform the actions of all team members make…

Q: Describe online retailing and explain how it is changing the field of retailing.

A: Online retail, also referred to as online purchasing, could be a type of digital marketing in which…

Q: In not less than 100 words answer the question below: Under the direct marketing channel, can you…

A: Marketing involves blowing one's own trumpet so loud that everyone else's noise fades. A firm should…

Q: What is the role of a financial manager?

A: Finance can be explained as the provision of funds at a time when it is needed. Business finance is…

Q: How does demand for business products differ from consumer demand?

A: Marketing is based on framework of assigning product an awareness and business a brand recognition…

Q: How can a small firm use the value proposition road map?

A: Value Proposition Statements are a short but formalized way of detailing how your products solve…

Q: Describe advertising and its different types

A: An advertisement is a type of marketing in which a product, brand, or service is promoted to a…

Q: State the weaknesses of SWOT analysis.

A: The "strengths" and "weaknesses" portion of SWOT assesses the internal issues of the company. The…

Q: What is market sensing in B2B market?

A: Introduction Market Sensing is a technique of Marketing that helps the companies to determine the…

Q: Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company…

A: Sales promotion is an advertising procedure where the item is advanced utilizing transient alluring…

Q: Define the concept of a product

A: Marketing improves product and brand identity by increasing positive perception among customers. It…

Q: In market segmentation we have bases in consumer markets, from there choose one and discuss it. •…

A: A company for selling its products and services does not cater to the entire market. A baby diaper…

Q: tal Commerce Market Offering and research With Covid-19 lockdown, we’ve seen an uptake in online…

A: An information system can be defined as an organization's organised collection of people, hardware,…

Q: Why might business customers generally be considered more rational in their purchasing behavior than…

A: Business consumers are the customers who purchase the product to add value to it, They then resell…

Q: considering 3 marketing environment forces, describe how burger king went about developing its new…

A: Marketing environment forces can be internal or external. External marketing forces comprise of…

Q: What is the significance of tangibles in service marketing?

A: Services are the intangible items which are offered to end customers and business customers for…

Q: What are the customer-contact pros and cons of FedEx offering package pickup and drop-off through…

A: FedEx corporation is a holding company that specializes in transportation business, as well as…

Q: Models of communication help us understand the process of communication. Critically explain the…

A: Communication- It is the act of receiving, giving and sharing information, in other words writing,…

Q: Discuss the ways front office operations use technology to enhance the guest experience within a…

A: * Introduction - It has been proven that the first impression is the last impression, to give this…

Q: How has digital media changed consumer behavior? What are the opportunities and challenges that face…

A: Consumer is a person who will buy goods and services from a company. Understanding and keeping an…

Q: based tools that facilitate project collaboration include what else

A: Every activity and project will need a strong collaboration between team members to make it a…

Q: Discuss different digital media and the pros and cons of using each as part of your marketing plan.

A: Different type of digital media includes: Social Networking-Websites and applications that focus on…

Q: What are some of the product issues that need to be considered when marketing luxury automobiles in…

A: The word product in marketing can be denoted as an offering of a company to the consumers to fulfill…

Q: What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing…

A: Marketing activities- It refers to the activities that are undertaken by an organization to promote…

Q: Discuss how the marketing environment is likely to shape the marketing mix of a marketing firm

A: Marketing environment - It signifies the influence of external factors on the marketing activities…

Q: Summarize the growth and importance of digital marketing.

A: Marketing is to create customers. There are various important areas in marketing like channel,…

Q: Within the value chain "support functions are" the:

A: The value chain of supply chain includes primary as well and secondary activities. The details are…

Q: How does digital marketing differ from traditional marketing?

A: We are all aware that marketing trends in today's era are changing rapidly, and the market has…

Q: Identify and discuss the five components of service quality. How do customers evaluate these…

A: Marketing is practice through which brand tend to promote their products which creates awareness and…

Q: WRITE THE Customer Value Proposition (A brief statement of how you will add value to the prospect’s…

A: Forever 21 is a brand pretty famous for its variety of trendy clothes at inexpensive prices. It is a…

Q: Classify the major types of retailers.

A: Retailer- A retailer is a company that purchases products from a wholesaler or the manufacturer and…

Q: Identify the intensity of market coverage.

A: Every marketing manager should be aware of the three types of target market coverage: intensive…

Q: How, specifically, can customers evaluate the search qualities, experience qualities, and credence…

A: From a marketing point of view, service performance is specifically tough for users to assess with…

Q: Explain how functional strategies can support an organization's corporate strategy.

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Company’s ethical reputation can provide a competitive edge in the marketplace? True or False,…

A: A robust ethical culture is important to a company’s reputation and having good business ethics can…

Q: Explain how companies manage existing products through line extensions and product modifications.

A: Product- A product is an item provided for sale. A product might be an item or a service. Products…

Q: Discuss the importance of product differentiation and the elements that differentiate one product…

A: Product is known for its importance of being potential to satisfy customers' needs and bring profits…

Q: Explain the first-line manager.

A: First-line managers are almost entry-level managers who oversee operations on the ground. They are…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.