Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The first step in creating a strategic digital marketing plan focuses on analyzing the external environment.
Question 9 options:
| True | |
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False |
In digital marketing, STP refers to segmentation, targeting, and
Question 10 options:
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Planning |
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Packaging |
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Positioning |
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Perception |
Digital marketing tactics must support an organization's overall marketing strategy.
Question 11 options:
| True | |
| False |
An advantage of email marketing for organizations is that it is often________ than other methods.
Question 12 options:
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More cost-effective |
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Costlier |
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Trendier |
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Easier |
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